Natelle Baddeley

Natelle has creative oversight of the Caleres brand portfolio including iconic footwear brands such as Veronica Beard, Vionic, Vince, Naturalizer, Franco Sarto, Dr. Scholl's, LifeStride, Rykä, Bzees and Zodiac. She joined Caleres in 2018 and has transformed trend accuracy, shaped the elevation of product design and deployed modern innovations.Natelle’s career in footwear and accessories spans more than 30 years, including time as the SVP Creative Director of Global Design for Nine West and Bandolino. She also led footwear design at many European brands as well as retailers Debenhams and Marks and Spencer. She has a proven track record of revenue growth, global brand exposure, product line traction and commercial best-sellers as well as a strong reputation in the fashion industry for strategic thinking, trend leadership, innovative creative style and retail expertise. Natelle serves on the Advisory Council for the College of Creative Studies in Detroit.